troubadour movie animation.
Projects. Movies. Content.
The WE ARE WEVED animation has an extraordinary story to it.
It was when I was invited by my new friend Stefan Koper in 2021 to join him and our shared friend Jannar Brummans to a fieldtrip and brainstorming session for the goals, values, vision and brand idenity eastablishment for the Biodynamic weaving company collaborating with Claudy Jongstra.
We went to see a big Farm to potentially start some sort of local community empowering people, plants and animals of 'forgotten value'.
Stefan had hired team from the Rotterdam based agency (name not mentioned due to reputational reasons) Struggled to synchronize, pick up, let alone formulate express or represent the foundationally basic, yet complex values, vision and mission of WEVED.
This had to do with a lacking personal roots in comprehensive organic philosophy systems like bio-dynamic farming.
After the weekend trip, A script came to me during a nap inspiring an short animation.
It was exactly what the founders of WEVED where looking for but did not know before they saw it;
An visually represented narrative using metaphors to contextualize their vision and align to their own purpose.
What I did was observe, obsorbe and re-precent from a 3rd person perspective the stories, narratives, and questions discussed druing the weekend.
With my strong visual orientation and ability to formulate original metaphors such movie animations come naturally to me.
HOW IT'S MADE?
THE PRODUCTION PROCESS
This is the original script shared with the WEVED team.
ANIMATING
Usually animations take a lot of preproduction to make sure everything is right and nothing is made without neseccity.
In this case, the raw inspiration was flowing organically becouse the narrative was so close to my heart.
Color
The color blue is inspierd by the ambition of WEVED to farm the rare (...) plant used locally by artists like rembrand to create the famouse indigo blue color with natural colloring.
The original writing weved in the anination was used as the logo reprecenting WEVED for the first few years of its groth.
WEVED PART 2
Below you see the second collaboration with WEVED in 2021. This time a short animated movie describing the product chain journey.
Starting with soil, the land, and the Bio-dynamic* sheep. The wool, going through the cleaning, dying and weaving process. Ending with the vision, potential and mission of the fabric to collaborate with potential external parties.
*Biodynamics is a holistic, ecological, and ethical approach to farming, gardening, food, and nutrition.